Recent Audemars Piguet Articles

Inside the $43 Million Fake Watch Bust That Exposed a Booming Underground Luxury Trade On the morning of July 31, a package cleared the international mail facility at the Port of Louisville and slid into the inspection queue the same way thousands of parcels do every single day. It came from Hong

Fake Rolex, Audemars Piguet, and Swatch Watches Stopped at Indianapolis Airport — A $4.5 Million Counterfeit Haul That Exposes a Surging Global Problem It looked, on paper, like just another parcel moving through a busy international express facility. But when U.S. Customs and Border Protection of

Louisville Becomes Ground Zero in the War on Fake Luxury Watches A single parcel traveling from Hong Kong to Illinois carried what appeared to be a routine international shipment. It wasn't. Inside were 200 watches bearing one of the most prestigious names in Swiss horology — Audemars Piguet — and

The Man Who Built a Billion-Dollar Empire Is Starting Over — and He's Calling It N3W5 There are very few figures in the global watch industry who can claim to have personally transformed a legacy manufacture into a cultural phenomenon. François-Henri Bennahmias is one of them. The man who spent a

AP Holds the Line: Why Audemars Piguet's Royal Oak Hasn't Flinched After the Swatch Collaboration When word leaked that Audemars Piguet — one of Swiss watchmaking's most sacrosanct institutions — was climbing into bed with Swatch, the collector forums erupted. The very suggestion that a brand whos